1. Summary
  2. Importance of Breakeven pricing
  3. Formula for Breakeven Pricing
  4. Advantages and drawbacks of Breakeven Pricing
  5. Incremental Cost
  6. Differential Cost Analysis


The breakeven worth is the purpose of no profit or loss. Similarly, the breakeven rating is the strategy of setting costs at that a business can earn zero profit and no loss too. Or, we can say, the worth at that the corporate earns zero profit or loss. Also, such a technique permits a firm to line rock bottom acceptable worth. it’s a sort of Cost-based rating.

Importance of Breakeven pricing

It is a standard strategy that firms use to line the worth of their merchandise. Such a rating strategy helps managers once making ready business and selling plans and once coming into a brand-new market. we will additionally say that achieving economies of scale is an additional objective of breakeven rating.

Such a rating strategy helps the corporate gain market share and push competitors out of the market. Also, it permits the management to create higher choices in case it needs to spice up production or limit the prices. as an example, several e-commerce firms use this rating strategy to realize or grow their market share.

Such a technique helps a corporation to realize price-conscious customers. Also, a corporation will poach customers of competitors victimization this strategy. However, implementing such a technique isn’t as straightforward as it sounds. Since adopting this strategy suggests no profit, the corporate should have the required resources to stay it going.

The necessary resources here primarily mean funds to stay the corporate going till it starts to create a profit.

Formula for Breakeven Pricing

To calculate the break-even purpose (BEP), we want to divide the full charge by the amount so add a Variable price per unit to that. For those unaware, mounted prices are those that don’t amend with the amendment or fluctuations within the level of production. and therefore, the company must incur them no matter the assembly level. for example, rent, insurance, and more. On the opposite hand, variable price varies with the assembly level, like a staple.

The formula for BEP is – (Total mounted cost/Production unit volume) + Variable price per unit

Advantages and drawbacks of Breakeven Pricing

Following are the benefits of victimization breakeven pricing:

  • It helps the corporate to cut back on the competition and dominate the market.
  • Such rating additionally acts as an entry barrier to discourage new entrants.
  • It additionally helps a corporation attain economies of scale.
  • It is an efficient rating strategy for a brand new entrant.

Following are the disadvantages of victimization in this rating strategy:

  • Once a corporation sets a worth under the competitors to realize market share, it becomes troublesome to boost the worth later. Customers get wont to lower costs, creating it tougher to boost the worthwhile not up the standard or amount of the merchandise.
  • If a corporation suddenly decides to drop its worth, then it should produce a perception downside. Customers may assume that the corporate might have compromised on the standard therefore on the scale back the costs.
  • A call to follow breakeven rating might begin a price-cutting war if competitors additionally plan to do an equivalent.
  • It gets troublesome for the corporate to work out what proportion worth it ought to raise later therefore as to not push customers away.
  • If the corporate drops the worth and therefore the quality to create up for the loss, then it would lose customers.
  • The biggest downside of this strategy is that it’s troublesome to sustain. If a corporation lacks the required resources to sustain this strategy, then it may lead to significant losses and even pack up.
  • Such a technique is additionally against the free market because it reduces competition and acts as an entry barrier.

Incremental Cost

Differential cost is understood as cost. it’s that further price which will incur if one various is chosen in situ of another. In short, 2 choices are compared in terms of their total prices, and therefore the distinction between their total prices is termed cost. The amendment within the revenues of 2 alternatives is termed progressive revenue.

Differential Cost Analysis

Differential Cost Analysis is conducted to require vital choices like ‘make or get,’ amendment in activity level, adding/sinking a product, amendment in product combine, export orders, a product marketed during a new market, etc. In differential/cost analysis, solely the relevant prices are taken into thought. mounted prices or prices already incurred in the past don’t seem to be relevant. Future prices that are primarily variable are taken into thought. the employment of price analysis solely takes management choices and has no connection to accounting or book-keeping. there’s no journal entry recommended by any accounting principle for a price.