1. Summary
  2. Crowdfunding
  3. Advantages
  4. Disadvantages
  5. Examples of Crowdfunding


The most obvious advantage of crowdfunding for a start-up company or individual is its ability to produce access to a bigger and additional various cluster of investors/supporters. With the omnipresence of social media, crowdfunding platforms are an improbable method for businesses and people to grow their audience and receive the funding they have.

Furthermore, several crowdfunding comes are rewards-based; investors could get to participate in the launch of a replacement product or receive a present for his or her investment. For example, the maker of a replacement soap created out of bacon fat could send a free bar to every one of its investors. Video games are well-liked crowdfunding investments for gamers, who usually receive advance copies of the sport as a souvenir.

Equity-based crowdfunding is growing in quality as a result of it permits startup corporations to lift cash while not jettisoning management to working capital investors. In some cases, it conjointly offers investors the chance to earn an equity position within the venture. Within the u.  s., the Securities and Exchange Commission (SEC) regulates equity-based crowdfunding.

Potential disadvantages of crowdfunding embody the potential harm to you or your company’s name caused by “resorting” to crowdfunding, the fees related to the crowdfunding website, and, a minimum of on some platforms if you don’t reach your funding goal, any finance that has been pledged come to your investors and you’ll receive nothing.


Crowdfunding is the use of tiny amounts of capital from an outsized range of people to finance a replacement business venture. Betting on the sort of crowdfunding, investors either give cash selflessly or get rewards like equity within the company that raised the money.


Eight blessings of crowdfunding:

  • It is a quick thanks to raising finance with no direct fees
  • Pitching a project or business through the web platform is a valuable type of promotion and leads to media attention
  • Sharing your plan, you’ll be able to usually get feedback and knowledgeable steerage on a way to improve it
  • It may be a great way to check the public’s reaction to your product/idea – if individuals are keen to speculate it’s a decent sign that your plan might work well within the market
  • Investors will track your progress – this might assist you to market your whole through their networks
  • Ideas that will not be attractive to traditional investors will usually get supported additional simply
  • Your investors will usually become your most loyal customers through the funding method
  • It’s another financial possibility if you have got struggled to induce bank loans or ancient funding


Six disadvantages of crowdfunding:

  • It won’t essentially be a neater method to travel through compared to the additional ancient ways in which of raising finance – not all comes that apply to crowdfunding platforms latch on to them
  • When you’re on your chosen platform, you wish to try and do plenty of labor in the build-up interest before the project launches – important resources (money and/or time) could also be needed
  • If you do not reach your funding target, any finance that has been pledged can typically come to your investors and you’ll receive nothing
  • Failed comes risk harm to the name of your business and other people UN agency have pledged cash to you
  • If you haven’t protected your business plan with a patent or copyright, somebody might even see it on a crowdfunding website and steal your thought
  • Getting the rewards or returns wrong will mean freely giving an excessive amount of the business to investors

Examples of Crowdfunding

Many of the products and businesses crowdfunded on Kickstarter became terribly in remunerative endeavors. For example, Oculus VR, a yank company specializing in virtual reality hardware and package product, was funded through the location. In 2012, founder Palmer Luckey launched a Kickstarter campaign to lift cash to create computer game headsets designed for video gambling accessible to developers. The campaign crowdfunded $2.4 million, 10 times the first goal of $25. In March 2014, Facebook, currently Meta (META), noninheritable sensory receptor VR for $2.3 billion in money and stock.

Another example of a corporation that rose to success through the assistance of Kickstarter campaigns is M3D, a corporation supported by 2 friends that manufacture small 3D printers. David Jones and archangel Armani raised $3.4 million for his or her small 3D printer on the crowdfunding website in 2014. The small 3D printer, which comes with a spread of sturdy 3D inks, is currently accessible at Staples,, Inc. (AMZN), Brookstone, etc

In Gregorian calendar month 2019, important Role, a weekly live-streamed work surface playacting game that includes a gaggle of distinguished voice actors, raised $4.7 million in exactly twenty-four hours for its latest animated special “The Legend of phonation Machina.” No alternative 2019 Kickstarter campaign raised that quantity over their entire 30- to 60-day raising amount.