1. Policies
  2. Insights the Impact of policies
  3. The change in market behavior
  4. Coping strategies adopted by FinTechs


  • SIDBI introduced the COVID-19 Startup help theme (CSAS) to supply assets term loans to startups whose cash flow and liquidity were hurt by the pandemic. Eligible startups may avail of loans up to authority twenty million (USD zero.27 million) for thirty-six months with a 12-month moratorium
  • RBI proclaimed AN INR-500-billion (USD six.7 billion) special liquidity facility for mutual funds (SLF-MF)
  • The government minister proclaimed the institution of an plus management company (AMC) to fund unlisted SMEs, with a pool of authority of a hundred billion (USD one.3 billion)
  • The GST Tax Council proclaimed that it’d fraction the charge per unit charged on due filings of little businesses until Sep 2020
  • The government minister, whereas presenting the Union Budget 2021-22 created a serious announcement for the insurance sector with the rise of FDI from forty-ninth to seventy-four
  • The government minister conjointly proclaimed a comprehensive stimulant package price authority 2.6 trillion (USD 35.7B) and extended the ECLGS until thirty-first March 2021

Insights the Impact of policies

  • Although startups expected to profit from this policy, the strict eligibility necessities and tedious processes deterred them from applying and taking advantage of it.
  • The objective of this move was to mitigate panic among savers and investors in mutual funds amid increasing market volatility by reassuring them of adequate cash to satisfy redemption pressures and to assist banks to supply a sleek flow of funding. This has instilled confidence among nickel-and-dime savers from the LMI phase to avoid wasting and grow their cash to satisfy exigencies throughout the time of COVID-19. Savings FinTech’s investment in such instruments saw internet terrorist organizations increase throughout this era.
  • This AMC can append unlisted SMEs to assist them to enlist on the exchange.
  •  Retail investors would possibly take interest in the new AMC because the government works to supply them with tax edges.
  • The tax cuts have helped the startups to preserve their assets and extend their runways, however vital length.
  • This move can offer an impetus to InsurTechs. It’ll serve to liberalize the arena and produce higher technical ability and innovation besides serving to improve penetration.
  • FinTechs, particularly startups, square measure unsure however they ought to avail these packages. Lack of clarity regarding eligibility criteria, heavy documentation demand, and long intervals build it less impactful for startups.

The change in market behavior

Impact on product

  • Liquid funds and emergency funds have supplemented existing merchandise together with debt and equity mutual funds.
  • With the dynamic client mindset, FinTechs have begun to position their savings merchandise as extremely liquid, with bottom admittable quantum.
  • Based on this, merchandise within the market has seen a positive trend toward smaller merchandise (where customers will save as low as (INR five or USD 0.07) with shorter tenures (withdrawals permissible at intervals of twenty-four hours of deposits)

Impact on organizational culture

  • Downsized worker numbers became a standard feature within the area, the side of the preference for workers with multiple skills.
  • Working remotely has become the new traditional, and has not affected savings-based FinTechs considerably.
  • Traditional processes by bill regulators created lags in approvals for ROSCA-based players. This has semiconductor diode to a shift toward digital approvals, through e-applications to create ROSCA-based loaning additional efficient

Impact on the business model

  • FinTechs have begun to digitalize their collections by utilizing the magnified usage of mobile wallets and digital payment modes
  • FinTechs that manage liquid mutual funds witnessed fewer investments however safe-havens, like bank deposits, saw a rise1 (INR fourteen.8 trillion or USD two hundred billion) throughout the lockdown— this has prompted FinTechs to revise their strategy for additional user engagement and market traction
  • Maintaining money reserves has become a serious focus space for many players.

Coping strategies adopted by FinTechs

Digital-first approach

FinTechs have magnified digital interaction with clients across all client touchpoints from onboarding them to providing customer support. FinTechs are victimized online and social media channels like WhatsApp and Facebook within the absence of physical interaction.

Product diversification

Customers have progressively adopted digital platforms, together with monetary services platforms. This has been consistent across completely different client segments from low- to high-income customers. Such platforms have spread out new opportunities for FinTechs to expand their client reach digitally with low client acquisition prices. At an equivalent time, digital platforms have widened the offerings of FinTechs to embrace compatible services, like accounting with loaning on their platforms. This worth ads have helped increase the “customer stickiness” on their platforms.

Building partnerships

Given the extended moratorium, credit FinTechs have begun partnering with payment gateways and developing arthropod genera for loan compensation collections. These would reassure investors, gain investment, and increase runways. However, some FinTechs have had to clean up operations because of a lack of capital or loss of shoppers

Lean operations

The pandemic helped some FinTechs gain perspective on eliminating operational redundancies through many steps. These embrace reducing employees, cross-skilling groups, automating processes, and re-strategizing their businesses to confirm survival overgrowth.