1. Summary
  2. Neo bank
  3. Neobanks are flourishing by addressing the customers
  4. Aligned financial products


The definition of a neobank has evolved despite its comparatively recent entry into the larger FinTech phase. Originally, a neobank was outlined as a bank that had no physical presence and functions fully online whereas interacting directly with the buyer. A neobank doesn’t aim to be simply another bank however one that gives a much better digital banking expertise. This definition has evolved as neobanks have tried to differentiate themselves from online banking services offered by incumbents and shifted from being centered solely on digital banking to that specializing in providing superior client expertise. This shift isn’t new or distinctive to the neobank subsegment. The larger FinTech business has continuously centered on digital technologies and client delight as its 2 key cornerstone policies. However, there has been a refined shift in neo banking policies. As an example, alternative lenders currently tend to specialize in embedded finance and use-case centered disposition as critical solely pure-play disposition platforms and marketplaces. An equivalent strategy has emerged in different FinTech segments furthermore, as players look to seamlessly integrate money services among larger clients must develop a lot of property demand and products innovation. Conversion of the total banking and transactions journey, upgrading inheritance systems and ways of serving customers and being the enablers of transactions at the supply area unit resulting in the large-scale development and adoption of embedded finance. Banking is evolving chop-chop as an area of embedded finance to specialize in client delight.

Neo bank

Neobanks are money establishments that provide customers a less expensive difference from ancient banks. You may consider them as digital banks with no physical branches, giving services that ancient banks don’t, and doing therefore with efficiency. They leverage technology and computing to supply individualized services to customers while minimizing operational prices. In India, these corporations do not have a bank license of their own however trust bank partners to supply authorized services. That’s as a result of the banking concern of the Reserve Bank of India (RBI) doesn’t enable banks to be 100 percent digital nonetheless (though some foreign banks supply digital-only merchandise through their native units.) The tally remains unwavering in prioritizing banks’ physical presence and has spoken regarding the requirement for digital banking service suppliers to own some physical presence furthermore. Neobanks are flourishing by addressing the customers

  • Access to money services continues to be a core want of retail and micro, small and medium enterprise (MSME) customers alike. Neobanks have found untapped opportunities in varied client segments, as well as tier-2 and three rural areas furthermore as digital millennials. whereas banks in Reserve Bank of India are mandated by regulative bodies to specialize in the unbanked/underbanked population (about fifty 8.4%)1 and do therefore primarily in tier-2 and three rural segments, millennials United Nations agency additionally represent an outsized a part of the unbanked/underbanked population receive restricted attention. Neobanks play a crucial role in addressing their wants as they’re digitally savvy and have shown interest in accessing money merchandise in the recent past.
  • A majority of MSMEs in the Reserve Bank of India still trust informal money services for accessing credit. MSMEs owe a complete of 6.3 Lakhs in debt of that 58.4 Lakhs crore is from informal sources.
  • The overreliance on informal credit sources is perpetuated by the rigidities and inefficiencies of ancient bank distribution models with higher acquisition prices that make sure client segments are unviable for ancient banks.

Aligned financial products

Customers nowadays need merchandise that may be bespoke to a lot of specific wants in terms of quantum/ticket size, tenure and value.  Such product innovations need dynamic technology and delivery solutions that modify start-ups to effectively manage unit economic science flexibly whereas giving a range of merchandise in terms of quantum and valuation (e.g. small ticket-size loans/investments and short-tenure credit). Ancient banking models are sometimes unable to supply such versatile money merchandise given the rigid value structures they operate underneath.


  • Customers nowadays will expertise superior facilities across totally different service lines – from commerce and buying to supply and travel and these have junction rectifier to similar expectations of convenience from money services.
  • Core service tenets of instant access to info, easier capture of information and requests, and bespoke points of service delivery (e.g. credit line at the purpose of sale [POS] terminals) became a lot commonplace and area unit expected from money services delivery channels furthermore.